Now that you have the basic format to your site and you have added some banners and pictures or videos, You have to fill a couple of pages with good content. If you are running a blog then write about things people want to hear, and make it as realistic as possible. Make people want to return to your site again and again.
If you are starting a retail site then you will definitely need to open a retail format, exploiting the details of your products and very good pictures.
Make your site stand out by offering the reader some options; read a new blog entry or watch a video from you tube.
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